Through rigorous documentation of the manufacturing materials and processes, Vita Craft considers itself an early “Pioneer” in the manufacture of multi-ply stainless steel cookware. As a manufacturer of deep drawn stainless steel cookware that spans over several decades, the use of multiple layers promotes thermal conductivity not only in the bottom of the pan but throughout the sidewalls to form the ultimate cooking vessel. Vita Craft has been making multi-ply stainless steel cookware only since established time. The concept of waterless and greaseless cooking is also a very important concept and part of the cooking techniques, the saving of time, money, vitamins and minerals. Vita Craft has been advocating people this cooking concept since established time. Since that time the tag line “Manufacturers of the World’s Finest Cookware” follow the Vita Craft logo.
Induction cooking is relatively new concept in the United States however it has been popular in Europe & Asia for some time. Vita Craft was at the forefront of this technology and has been manufacturing induction cookware for over 20 years. Because of our quality and popularity in Japan, our cookware is recommended by several top induction stove manufacturers there, and many include a piece of Vita Craft cookware with their unit. The induction stove manufacturers have also tested many brands of cookware and determined that our induction cookware functions the best with induction stoves.
The building has continued to grow and now covers two square blocks in downtown Shawnee, Kansas. We continually design and expand our product line both for Vita Craft and for our private brand customers.
The marketing materials have changed over the years to focus more on health & nutrition, and the savings in time, money, vitamins and minerals and the flavor in foods properly prepared in Vita Craft. And many couples continue to choose Vita Craft at the time they decide to marry.
The success of Vita Craft has always been in two primary areas. It’s quality product with a lifetime guarantee, and its quality people. Unlike many manufacturing facilities where product goes through a production line and only inspected at the final stages, Vita Craft is inspected every step of the way. Every employee has the opportunity to reject a Vita Craft product at their stage of production. This applies from raw material to final assembly and even distribution. This wisdom has been a part of Vita Craft from its inception.
The company has changed ownership three times over the years and in 2002, Vita Craft was purchased by Mr. Mamoru Imura, owner of the marketing company in Japan who built Vita Craft into a household name there. His goal is to make sure that Vita Craft remains a “Made-in-the-USA” product. We are very proud that during an era when manufacturing jobs are moving overseas at a rapid rate, Vita Craft cookware remains hand crafted in the U.S.A.